Current Business Affairs Global Personalized Medicine Market 2018 | Page 2

mixed success . Thus , the market is still projected to overcome challenges like ethical issues regarding tissue engineering and some major barriers related to economics .
Market Segment :
The wind power segment has been expected to dominate owing to large horizontal wind turbines . Owing to factors such as efficient economics of horizontal wind turbines favoring large units , multiple-megawatt installations and current technology dynamics , many companies install wind power plant at manufacturing unit Climatic variation , environmental issues , need for energy security driving demand for green energy , and increased reliability and reducing costs fueling consumer demand for the energy over the forecast period . However , higher relative costs of green energy technologies tend to hinder the market growth over the forecast period . Although , new markets and green energy industries are anticipated to witness huge opportunities for the growth .
The global green energy industry has been segmented on the basis of energy type and end users . Based on energy type , the market has been segregated as solar photovoltaic , wind energy , hydroelectric power , bio-fuels and geothermal energy . Solar photovoltaic segment is further bifurcated into solar PV inverter , micro-inverters , string inverters and central inverters . End user segment for green energy technology comprises of commercial , residential and industrial .
Hydroelectric power segment has been anticipated to dominate green energy industry owing to large pre-installed base capacity . Solar PV is projected to be the fastest growing renewable source of energy , in terms of revenue . Demand for solar PV is expected to grow owing to increased efficiency and declining costs . The global market for solar PV inverters has been expected to have a steady growth in terms of revenue despite rise in PV inverter shipments as average selling prices is estimated to stabilize over the forecast period . Residential sector has been expected to be the fastest emerging end-user segment in terms of green energy consumption over the forecast period . Significant growth in residential photovoltaic installations has been witnesses owing to rising rational net metering policies and attractive cost economics . Furthermore , green energy sector growth in the commercial sector is predicted to rise due to compliance requirements and strict government regulations .
The global personalized medicine is segmented based on the therapeutic area , and end-user . The therapeutic area segment is further bifurcated into oncology , neurology , antiviral , cardiology , psychiatry and others whereas the endusers segment is segmented into hospitals , molecular diagnostics laboratories and testing facilities , contract research organizations , academic institutes and research laboratories , bio and health informatics companies and others ( venture capitals , service providers ).
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The demand of personalized medicine is projected to increase over the forecast period and has resulted in Pharma companies to accelerate the research entailing drugs that come under personalized medicine . Pfizer ’ s drug Xalkori and Roche ' s drug Zelboraf , both of which are personalized medicine and are prescribed for certain types of cancer were one of the fastest through the pipeline in recent years . Some of the leading companies in this field are Roche , Johnson & Johnson ' s , Novartis , AstraZeneca , Bristol-Myers Squibb , Pfizer , Eli Lilly , Sanofi , Amgen , Merck and GlaxoSmithKline .
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