Current Business Affairs Global Over the Top Market 2018

Over the Top Market Analysis by Platform, By Service, By Revenue
Model, By Deployment Model, By End-User, By Region & Segment
Forecast, 2017 – 2025
Market Definition:
Over the Top (OTT) Market was anticipated at USD 28.02 Billion in 2015, and is predicted to reach USD 118.51 billion by
2025, with the CAGR of over 15% over the forecast period. Rising adoption of device based computing and varied
availability of global broadband infrastructure are the major drivers of OTT Market. Rapid computerization in banking
system, high speed internet availability, increasing E-commerce sector, growing trend for Omni-channel retailing and
preference of online media over traditional TV are considered to be the notable trends propelling the OTT market over
the forecast period.
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Market Growth and Analysis:
Growing trend of cord cutting and high penetration level of smart devices across the globe is expected to positively
influence the industry. OTT enables users to access desirable content promptly and has been anticipated to break the
barriers of expensive and inflexible content sharing techniques. Original content by leading OTT companies, such as
Netflix and Amazon has proved to be successful in the market and has encouraged the market leaders with proprietary
content to investment in producing more content uniquely.
Text, images, VoIP and Videos are few of the forms of OTT used by large number of population, although, video content
sharing and video streaming are popularizing exponentially across the globe. Rapidly increasing large viewers’
population and expansion of user base in different regions has led to the increased competition in the industry. The key
factor spurring the growth over the forecast period includes rising smartphone users, household broadband penetration,
and rise in internet users. Furthermore, growth in global advertisement spending on internet, rising economic growth
and cloud services are also positively impacting the market. However, OTT segment has been altered owing to high
competition, regulatory imbalances, cost incentive, and legal & regulatory issues.
On the basis of platform segment, the report displays the market share, revenue, and growth rate of each type,
primarily split into
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Smart Devices (Smart TV and smartphones)
Laptops
Desktops
Tablets
Growing access to the internet has led to the enhanced growth in Smart Devices segment
Smart devices and desktops have augmented new applications and technologies allowing customers to access internet
and download media files and stream live content regardless of time and place Google Chrome cast, Amazon Fire TV