Current Business Affairs Global Nutraceutical Market 2018 | 页面 2

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Nutraceuticals
Foods for Special Dietary Use and Medical purpose
Foods containing Probiotics and Prebiotics
Health Supplements
Novel Foods
Specialty Food containing plants or botanicals
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Permitted forms of manufacturing and selling Nutraceuticals are tablets, capsules and syrups. Since, Nutraceuticals are a
combination of added medicinal/dietary products along with food, therefore the tablets, syrups and capsules
manufactured for the same should not just include vitamins and minerals but also contains essential food basis. Despite
the focus on the medicinal values, usage of Hormones, steroids or psychotropic ingredients is not permitted in
Nutraceuticals’ formulation.
The Nutraceuticals market is majorly segmented as product type, product form and geographically. The product
segment includes functional food, functional beverages, dietary supplements and for personal care. Furthermore, the
functional food market is categorized as Probiotics Fortified Food, Omega Fatty Acid Fortified Food, Branded Ionized
Salt, Branded Wheat Flour and Others; functional food includes Energy Drinks, Sports Drinks, Fortified Juices, Fortified
Dairy Beverages and Others; Dietary supplements is also segregated as Proteins Supplements, Vitamins & Minerals,
Herbal Supplements (Ayurvedic extracts, plant extracts, algal extracts, phytochemicals) and Other (fatty acids, fiber). The
product form segment is further segregated into powder, liquid, tablet and capsules.
North America regional market is assumed to be a mature market owing to the rising geriatric population with high
healthcare costs in the region. Rapidly growing the product demand in emerging countries has led to the led to the
expansion of the retail sector in China, Malaysia, and India. Increasing government support is also projected to fuel the
demand across the region.
Nutraceuticals is at an intersection of food and pharmaceutical industry. Consequently, the market is being catered by
companies that have a strong hold on the Food & Beverages market as well as pharmaceutical companies aiming at
preventive products for ailments. Some global companies ventured in the field are Amway, GSK, Kellogg’s, Coca Cola,