Current Business Affairs Global Location of Things Market 2018 | Page 2

involved in research & development, expansions, acquisitions and collaboration for their strategic growth. For instance,
Intel acquired Basis, which has enabled the company to gain an easy entry to the IoT market.
Market Segmentation:
The global location of things market is bifurcated based on location, application, vertical and region. Based on the
location, the market is segmented as indoor and outdoor location. Indoor location segment is expected to grow at a
higher CAGR during the forecast period. Indoor location technology was introduced due to the incapability of GPS of
receiving signals through the hard walls. This system is helpful in visualizing visitor’s behavior and preferences indoors.
Further, the market is segmented based on the applications such as mapping & navigation, location based customer
engagement & advertising platform, location based social media monitoring, IoT asset management and IoT location
intelligence. Mapping and navigation applications are estimated to dominate the market in terms of revenue, with
largest market share among all the others. The IoT location intelligence application is anticipated to grow at the highest
CAGR during the forecast period, owing to increasing business applications of LoT in the market.
Based on the vertical, the LoT market is sub segmented as government & public utilities, defense, retail, transportation
& logistics, industrial manufacturing, healthcare & life sciences, BFSI, media & entertainment and others. The retail,
transportation & logistics segment is anticipated to grow with the highest pace during the forecast period. Retail is
about integrating advanced technologies with the existing infrastructure, delivering real-time offers to customers. While,
transportation and logistics is about maximizing product distribution and discovering opportunities to reduce costs of
selling products and improving customer relationships by linking location-based technology with retail, e-commerce and
logistics.
Obtain Report Details with technological advancement at https://www.xpodenceresearch.com/Reports/Location-of-
Things-Market
Region Analysis:
Depending upon the geographical bifurcation, North America region was projected as the leading market for location of
things during 2016. Technological advancements by Google and Microsoft, robust internet infrastructure and durable
sensor technology and network communication are leading to various innovative location-based solutions, which are
driving the growth of LoT market in North American region.
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About Us:
Executive Summary
Research Methodology
Market Dynamics
Industry Overview
Global Location of Things Market, By Product (2017-2025)
Global Location of Things Market, By Regions (2017-2025)
Market Competition Analysis