Current Business Affairs Global Artificial Intelligence in Agriculture Mark | Page 2

Increasing application of computer vision technology such as plant image recognition, and the cumulative demand for
healthier crop analyses are the significant factors subsidizing the segment growth. Also, drone analytics application is
projected to witness substantial growth owing to the wide-ranging application for real-time decisions along with
mapping & diagnosing crop health. Pleasing government regulations for drones’ application in agricultural sector is
expected to fuel the growth.
Key Players:
Prominent market players are Agrosmart, Iteris, Farmlogs, Granular, Agworld, Gamaya, Trimble, Raven Industries,
Hortau, John Deere, aWhere, Grownetics, Pycno, Scicorp, and AGCO Corporation. The players are adopting various
marketing strategies such as R&D, merger & acquisitions, global expansion, product launch, and, collaboration.
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Market
Regional Analysis:
North America region dominated the market for AI in agriculture. Increasing demand for advanced technologies is
estimated to drive the growth of the market owing to the significant industry players which has implemented the
technology applications to improve the crop management techniques along with the productivity. The levitating
implementation of computer vision technologies with deep learning for AI applications in agricultural sector is a major
driver for the market development in the Asia Pacific countries such as India, and China over the forecast period.
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