In-‐Chapter
Questions:
1. How
can
organizations
better
manage
their
global
supply
chain?
(p.
318)
Organizations
can
better
manage
their
global
supply
chain
by
considering
both
the
costs
and
risks
involved
in
their
supply
chain.
Many
companies
rely
on
just-‐in-‐time
deliveries
to
keep
their
inventory
levels
at
a
minimum.
Organizations
can
create
a
better
supply
chain
by
adding
greater
flexibility
to
their
supply
chain
through
the
use
of
multiple
suppliers.
Organizations
can
better
manage
their
global
supply
chain
by
collaborating
with
suppliers.
2. What
are
the
trade-‐offs
when
developing
a
supply
chain
strategy?
(p.
318)
The
trade-‐offs
when
developing
a
supply
chain
strategy
are
efficiency
and
effectiveness.
A
company
that
uses
a
low-‐cost
provider
competitive
strategy
would
probably
focus
more
on
supply
chain
efficiency,
while
a
company
using
a
superior
customer
service
differentiation
strategy
would
probably
focus
on
supply
chain
effectiveness.
3. How
are
emerging
technologies
such
as
radio
frequency
identification
improving
the
way
in
which
organizations
manage
their
supply
chains?
(p.
318)
Standard
bar
codes
are
starting
to
be
replaced
by
RFID
tags,
which
can
be
used
on
a
variety
of
products.
RFID
tags
and
other
emerging
technologies
can
help
organizations
to
manage
their
supplies
and
to
keep
track
of
the
amount
of
supplies
they
have
in
stock.
4. What’s
the
tagline
for
a
Web
2.0
company?
(p.
323)
“Let
them
come,
and
they
will
build
it.”
5. From
the
perspective
of
both
McDonald’s
and
its
customers,
what
are
the
pros
and
cons
of
outsourcing
drive-‐
through
ordering?
(p.
326)
A
pro
for
McDonald’s
to
outsource
drive-‐through
ordering
is
that
it
is
financially
beneficial
to
do
so
and
the
company
would
not
have
to
struggle
to
find
someone
to
fill
the
position
for
taking
drive-‐through
orders.
A
pro
for
the
customer
would
be
if
McDonald’s
was
able
to
decrease
the
cost
of
their
food
and
beverages
as
a
result
of
lower
labor
costs.
A
con
for
both
the
company
and
the
customer
would
be
that
it
would
be
more
difficult
to
correct
orders
that
were
taken
incorrectly
and
the
customer
would
have
to
wait
while
the
employees
at
McDonald’s
worked
out
the
issue.