Reggie Rowell leads the
Rowell Apple House family
operation. The business
was started by his parents
in the 1960s, and its carried
forward by Reggie, his
daughters and sons-in-law,
Rowell Apple House a family tradition since 1966
Story & Photos by
It’s Saturday morning, and the third and fourth
generations of the Rowell family are heading
out to pick apples from the 12 acres of
“Everything is done by the family,” said Reggie
Rowell, son of Reginald and Virginia Rowell, who
started the Rowell Apple House in 1966.
Apples are picked by hand and then washed,
brushed and sorted at the Apple House. Customers
— regular visitors who come from around the state
— can choose from 1/2 peck, peck and 1/2 bushel
bags of whatever is in season. They opened for the
year in early August with Ginger Golds and Zestars,
but they’ll have 20-25 varieties throughout the fall.
A Side Business
Virginia Kemmer met her future husband, Reginald,
when he was assigned to work at the P.O.W.
Camp in Crossville while serving in the military
during World War II.
She was working for the University of Tennessee
Extension Agency at the time.
They married on Christmas Day, 1944. Regi-
Cumberland Now • September 2020 | 5