cult of self magazine issue #6 | Page 24

INTRODUCING LEVI’S® 501® CT The Levi’s® 501® Jean – the world’s first-ever blue jean featuring a timeless straight leg, relaxed fit and signature button fly – has earned its status as the most coveted jean in the world, lived in and loved by generations. Patched, repaired, shredded or tapered, the Levi’s® 501® Jean reflects how people live their lives. For years, Levi’s® fans and denim lovers have been obsessed with customizing their Levi’s® 501®s. There’s been every variation of style occurring over the past 150 years and it all started with the Original 501®. Furthermore, every pair of jeans in the world today is a derivative of the Original Levi’s® 501®. For 2015, Levi’s® are proud to introduce the new 501® CT (Customized & Tapered) and continue to offer their much-loved Original 501® jean in an extensive range of sizes, colours and finishes. It’s all about giving Levi’s® fans the ultimate choice in their 501®s. 501® jean wearers have been customizing their jeans for decades, most commonly tailoring the legs for “LEVIS 501 CT JEAN DO WHAT YOU WANT WITH IT.” ® ®