cult of self magazine issue #5 | Page 3

editor's letter Please give it up for Cult of Self Magazine Issue 05, in partnership with Levi’s®! Our fully digital magazine is tailored so that you can choose how you want to experience the well-balanced content. Interaction is key for progression… So we expanded on this. Inside these pages you’ll now be able to start a convo, join in on one, or simply leave your mark! Ideal for iOS, Android on both mobile and tablets! We’re not yet done talking updates! Introducing RANKED and RATED, our regular that gives you a 360-degree digital showdown of street culture products. Skate, Ink, Bike and all that is street sub culture… Rate each product/concept yourself with our clickable 1-5 stars. Put time aside for our thought-provoking video exclusive with founders of 20sk8, a skate collective formed 12 years ago in South Africa’s Cape Flats – a former apartheid ‘dumping ground’. They talk roots, challenging old mentalities, the notorious 28s gang, and their dogged love for the ‘brotherhood’ and skating. Sandrine Pagnoux, Parisian graphic artist, shares her inspirations with us in an interview that is textured in candour and presented with fierce, fragile beauty. Her work presents portraits of duality, created using handcrafts, computer illustration, photographs and traditional media. Bring out the bubbly as we announce the winner and finalists of the “el Jimador 100% Agave Surfboard” competition, celebrate Lady Levi’s® 80-Year Anniversary, and give you the chance to claim the coveted cover star title for our summer edition. Let’s break it down… assistant editor SARAH CLAIRE PICTON Saving the best for last (well, it’s definitely up there!). In this issue we launch the INKED Cover Contest! We are searching for someone charismatic, and INKED, to feature on the cover of our summer edition. Not only could you win this great opportunity, but you will also be professionally photographed, get a bottle of el Jimador tequila, get kitted out head-to-toe in Levi’s® gear, and walk away with an A2 canvas of the cover. So, if you have tattoos, what are you waiting for? Enter now… editorial contribution Cult of Self Magazine Issue 05, in partnership with Levi’s® founder and editor-in-chief GIUSEPPE RUSSO JESS LEVY designer LAUREN DE SOUSA