cult of self magazine issue #3 | Page 34

el Jimador 100% Agave Tequila makes surfboards out of the Tequila Plant! In Mexico the plant that tequila is made of is known as agave tequilana and here in South Africa scientists would refer to it as agave sisalana. The plant, which grows wild pretty much everywhere in the world, is not only responsible for our best party moments, but has a second purpose: you can make surfboards out of its harvest! el jimador and Mahala have teamed up with local artists Ian Armstrong, Jason Hayes and Stuart Moerdyk to create their very own tequila surfboards. Ian Armstrong is a board shaper with the most experience of working with agave in South Africa and, as you’ll see in these videos, the results reveal the work of true craftsmanship.