cult of self magazine issue #2 | Page 59

America at 2,000 square meters. It’s situated in a forested area between La Paz and El Alto, so the new concrete ramps are easily accessible from both cities and can open endless opportunities for young go-getters to express themselves. Levi’s® goal is to encourage this kind of self-expression and skateboarding truly lives through the ideal: no sport is more closely aligned to creativity, individuality and selfempowerment. So – although they’re not a ‘skateboarding brand’ per se – they’ve put a great amount of effort into supporting skaters and their communities. On top of that, they’ve just dropped a new season of their Skateboarding Collection that promises strength and endurance – just what a courageous skateboarder needs. With the right gear, skaters are prepared for the occasional fall and the new skatepark can be explored unhindered. #supportskate    See the results of all of this hard work here in a short teaser and catch the entire short film here to inspire you to organize a build in your community.