people through their message and morals and the likability of their leaders. They often have answers to major existential questions that they are willing to share: what happens to us after death, the secret to happiness and fulfilment, or the difference between right and wrong. Whether their answers are correct or not, it is
make a meaningful contributions. A typical viewpoint of those who join cults is that they are somehow lacking in their general personality and morals. That they were poor or gullible or naiive, making them easy targets for those looking to indoctrinate, but that is not necessarily the case. Cults market to
Cults: Why people join and why they stay
or most, the idea of joining a cult sounds like voluntarily giving up most good things in the world. It's hard to understand the attraction, but from a psychological standpoint, cults offer the satisfaction of many basic humanistic needs. They foster friendships and connections, help create identities, and provide opportunities to
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