Alexis Smith- Lingerie Designer www. alexissmith. eu- @ alexissmithbras
You don ' t have to look far these days to find businesses floundering under the pressure of the tough economic climate, but one area that continues to buck the trend is the intimate apparel industry, with consumers demanding more from lingerie brands in terms of affordability, higher quality and more choice in product range.
One brand benefiting from the growing fuller bust sector is Essex based Alexis Smith Lingerie. Founded by Alexis Smith, who, despite having no experience of designing lingerie, recognised the difficulty posed by women with larger busts looking for sexy D-
Jessica Wright Alexis Smith G lingerie and launched the namesake small back, large cup brand.
We spoke to Alexis Smith to learn more about the specialised brand and find out what we can expect to see in the foreseeable future.
Q. Hi Alexis! So, what do you design exactly? A. Lingerie sets – bras and knickers.
Q. How did you get into intimate apparel designing and how long have you been doing it? A. Through my desire to create a young, sexy affordable collection for ladies with small back and large cup sizes. I have been in the industry for nearly three years now. I initially had no experience so I worked closely with a UK design and development team for two years before the launch of Alexis Smith.
Q. Which is your favourite collection or design you ' ve ever done? A. I love the ' PINK ' collection! It ' s so girly and cute and really brings out your fun flirty side.
Q. Where do you draw your inspiration from? A. I create seasonal mood boards and try to create the feeling of the time of year and how we want to look and feel at that time. I also watch high street trends in clothing, as underwear is like clothing you have to feel sexy and confident in it.