Heel and Toe Charity is all about helping to provide free conductive education therapy to children with cerebral palsy, dyspraxia and other motor disorders. As they do not receive any direct government funding it is really important for them to do campaigns where people can donate to help keep the charity going. I was contacted by Jane Long from the charity to help with promotional material for a new campaign they were launching called‘ Spare a Pair’. The concept behind the campaign is for celebrities or designers to donate a‘ pair of designer shoes’ with the view of placing them in auction at their annual charity ball in order to raise vital funding. Working with Model Daisy Alys Turnell and her many lovely shoes we were able to come up with some great photos for the charity inspired by‘ sex and the city’ and‘ confessions of a shopaholic’.
For more information on Heel and Toe and the work they provide please visit their website www. heelandtoe. org. uk or if you know any designers / celebrities or are one yourself and would like to help donate please also visit the website.
www. heelandtoe. org. uk
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