I ’ m not going to lie to you – back in the day when I was a kid , in the not too dista Christmas was all about the presents ! Oh yes . Being woken early ( okay so it wasn ’ t exactly but when you ’ re twelve , 9am starts during the holidays are unappreciated at best ) to church in the morning , demolishing ridiculous amounts of food during the turkey-lade ( even though I wasn ’ t ever really hungry by this time due to shovelling in so much ch before the clock even hit midday ), and being forced to spend time with out-of-town that I didn ’ t even like that much – were all just a means to a shredded-wrapping-pap ribbon EXPLOSIVE end . Anything that came before or after was a letdown . Don ’ t judge me you were probably the same - but if by some Christmas miracle you simply just spending time with the family , and the receiving of gifts was merely the sparkly star on to evergreen tree , I take my paper crown off to you , you little diamond ! As for the rest of u worry , we were simply kids being kids . So , how about this year , we all do things a little di and give something to somebody who has never had a Christmas ?
The spectacularly glamorous British retailer Selfridges can always be counted on to jump the commercial box , and present the whole family with an excitingly innovative sh experience – and this year is certainly no exception . In celebration of their ‘ Not yo Christmas ’ initiative for 2012 , they have enlisted the help of legendary fashion photograp filmmaker Bruce Weber to not only create a very special campaign advert , but also to de exclusive unisex t-shirt in partnership with Kids Company . A substantial £ 10.50 ( more than the retail price ) from every t-shirt sale will go directly to the London-based charity ( founde in 1996 by the notoriously flamboyant leader Camila Batmanghelidjh ) which is key in p practical , emotional and educational support to inner-city children at risk ; and its servic reach more than 17,000 children across the city , including the most deprived and vulnera
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