CSUDH Fall 2015 CSUDH FALL 2015 | Page 26

COMMUNICATIONS FALL 2015 Convergence Media Certificate of Completion Continued Courses Course No.: Reg. No.: JMX 901 Sec 1 43021 Images, Graphics, Platforms and Content 1.2 CEUs Prerequisite JMX 901. Required Courses Introduction to Convergence Media, Marketing Course covers visual messaging in social media formats; psychological / emotional & Advertising - JMX 901 impact of image elements; tools and Graphics and Social Media - JMX 902 applications to create professional quality Journalism, Entertainment, and e-Commerce images. Focus on effective content on each platform; best practices for creation and - JMX 903 distribution of your content. Social Cause Marketing & Community Building - JMX 904 Date: Sep 16, 21, 23, 28 How to Make Anything Go Viral - JMX 905 Time: Mon & Wed 6:30 - 9:30pm Meetings: 4 Location: 1202 Program Instructor Fee: $300 Catherine Clinch is a longtime WGA member Instructor: Catherine Clinch and former Board of Directors member and Course No.: JMX 902 Sec 1 seasoned TV veteran, Catherine's produced Reg. No.: 43022 script credits include: HUNTER, JAKE & THE FATMAN, KNIGHT RIDER, LOVE BOAT, HART TO Journalism, Publishing, Entertainment HART, FOUL PLAY, TRUE CONFESSIONS and, and eCommerce most recently, RESCUE BOTS. She writes for 1.2 CEUs Cultural Weekly and Studio System News, exploring media and technology - from mobile Prerequisites JMX 901 and JMX 902 and apps to games, second screen and online Course covers designing and building a brand and making it marketable through digital - and blogs for The Huffington Post. digital content. Students will learn the Catherine serves as a media strategy and elements that are required to take a simple content advisor for companies through her idea (i.e. Pokemon cards) and build it into a consultancy Media Grazing. In the past two social phenomenon. years, she has participated in nine Date: Sep 31, Oct 5, 7, 12 Hackathons and won prizes for her app Time: Mon & Wed 6:30 - 9:30pm inventions at four of them. Catherine has Meetings: 4 also been awarded two US Patents for Location: 1202 inventing a new form of mobile Fee: $300 entertainment. She has a B.A. Theatre/Film; Instructor: Catherine Clinch M.A. Speech Communications from the Course No.: JMX 903 Sec 1 University of South Florida. Reg. No.: 43023 Convergence Media Courses Introduction to Convergence Media Politics, Social Cause Marketing and Community Building Course No.: Reg. No.: JMX 904 Sec 1 43024 How to Make Anything Go Viral .6 CEU Prerequisites JMX 901, JMX 902 and JMX 903 or JMX 904 Course covers the needs and desires that explain why people share content with friends and co-workers, including preparation that must be done prior to launch that enables viral transmission. Date: Oct 28 & Nov 2 Time: Mon & Wed 6:30 - 9:30pm Meetings: 2 Location: 1202 Fee: $150 Instructor: Catherine Clinch Course No.: JMX 905 Sec 1 Reg. No.: 43025 For more information: Email [email protected] Visit the website http://www4.csudh.edu/ceie/programsschedules/career-pro-dev/ceiecommunications/ConvergenceMedia/index Technical Writing Certificate of Completion The Program The Technical Writing Certificate of Completion Program introduces students to the many aspects of contemporary technical writing practices and helps them develop the skills and confidence to communicate complex technical concepts simply and effectively. Online!  .6 CEUs 1.2 CEU No prerequisite Prerequisite JMX 901, JMX 902 What You Will Learn Build a framework for a media campaign This course covers how convergence media Technical writing plays an extremely through a social / emotional analysis of user can be used to move the masses to take important role in the business field and high demographics / psychographics on media action toward a desired goal. Micro-topics tech world. With increasing reliance on platforms. Focus on tools and techniques; include propaganda, digital town hall intelle