a specific phone handler fumbled .” She adds , “ I was able to see exactly who needed help on any particular phone handling skill .” Soon the data revealed to Sanford and Howard how many potential new patient opportunities were missed .
More reporting showed them the performance and ROI on individual ad campaigns , and led to a decision to implement CallSource Performance Management strategies in all their clinics . “ It was one of the top three best business decisions I ever made ,” says Sanford today .
Prior to using CallSource , Sanford tracked ad performance by asking callers how they heard about CSG . But callers frequently forgot the ad they saw , leaving
Our call to appointment conversion rate was
45 %
TODAY it is
78 %
4