o Can you detect a slant—that is, a secondary opinion conveyed by the examples’
creators?
o What does each example reflect about society at large? Is it credible? Explain your
answers.
- to 100-word response:
o Are you skeptical of the sources’ credibility? Why or why not?
o Do you detect any bias? Why or why not?
- to 200-
word response:
o Does the ad make a claim?
o What fear or desire does the ad play into?
o Does it target an existing fear or desire or does it try to create a new fear or desire?
o Does it try to invoke feeling, use admirable people to persuade, or describe a
common situation?
o Would you make a purchase based on the information presented?