Cross Selling Through Rewarded Video | Page 2

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INTRODUCTION
The iGaming industry continues to grow and evolve and as it does, it also raises
the bar in terms of creativity and innovation in areas such as game-play design, UX,
monetisation and marketing.
A comprehensive marketing strategy must look at the different stages across
the user’s lifecycle. However, an increasing number of marketeers are realising that
retention is in fact king. This growing realisation isn’t just down to the rising cost
of acquisition, it is also due to the huge number of games in this
incredibly saturated market.

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