C RO S S
Workshop A
Instructor of Workshop A
Professor Yong Se Kim
1) Can you explain about the format of the workshop you are leading? Most of the time, workshop participants are usually c o n f u s e d i f I d o n o t e x p l a i n t h e b a c k g ro u n d i s s u e s behind the activities , therefore I spent most part of the first day to explain the background theories and c o n c e p t s a b o u t s e r v i c e d e s i g n . Pa r t i c i p a n t s w i l l b e a s k e d t o f i l l i n a q u e s t i o n n a i re t h a t w i l l m a p t h e i r creative characteristics and they will be grouped into several teams based on the result. In the team-based exercise, each team will be assigned to select a product, identify the life cycle of the product , and select one particular point in the life cycle which they will redesign, adding values to the service using the service blue-print concept and software I provide.
84