C RO S S
Conference DAY 3
Christoph Merdes who actively par ticipated in both the wor kshop and the confer ence found the the Easter n per spective of ser vice d e s i g n t h e m o s t i n t e r e s t i n g. H e p o i n t e d o u t t h a t t h e c o n c e p t blueprint he lear ned from the wor kshop with Dr. Yongse Kim was differ ent from the blueprint he lear ned from the West. T he Asian concept, having different levels of ser vice flow in the ser vice bl u e p r i n t , e l a b o r a t e d t h e d e s i g n o f s e r v i c e i n t o m o r e d e t a i l s. H e a l s o o b s e r v e d t h e s e r v i c e d e s i g n m e t h o d o l o g i e s, p e o p l e ’ s per ception, and pr actical implementation of ser vice design fr om the Asian per spective in this conference. T he confer ence came to an end with the closing cer emony which w as or g anized in Cr owne Plaza in w hic h the aw ar ds wer e gi ven to 7 best pr esenter s for their innov ative ideas and best ef for ts during the conference.
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