2) What is the role of designer in service design? What would be the important factors to be considered in designing innovative service? Designer’s role in service design is in the creative side; to d e s i g n a t o t a l l y n ew s e r v i c e , a b s t ra c t t h i n k i n g ; c re a t i n g hypothetical situations. Contrary to the engineer’s role, (the ro l e ) i s t o i m p rov e t h e e x i s t i n g s e r v i c e . E n g i n e e r ’ s w o r k i s m o s t l y fo c u s e d o n p re c i s i o n a n d p ro c e d u re s . To b r i n g i n n ov a t i o n t o s e r v i c e d e s i g n , t h e c o l l a b o ra t i o n b e t w e e n designer and engineer, I think, would be a good combination. 3) What is the future direction for service design? If service design gains more significance and provide more contributions to the industry, it would be a potential field for designers to explore. 17 7