discipline. But when everyone thinks outside the box, how do we bring things together again? After all, we need a coherent answer to child obesity. This is where designers are starting to develop new roles for themselves, as connectors and synthesisers. Designers enable the mutual sharing of expert knowledge, for instance, by bringing it together in strong visualisations that then form a foundation for co-creation.
By positioning themselves inbetween all the experts involved, as opposed to claiming their own clearly-bounded turf, designers can overcome some of the limitations of well-defined silo-boundaries found in many projects and organisations. By no longer being chair makers but something less tangible, designers gain the necessary freedom to explore possible solutions on a strategic level, in-between the silos of the different disciplines involved. They can’ t do this on their own, but they seek the help of others, from kids to all kinds of experts. If you happen to be one of these‘ new’ designers, don’ t forget to tell people why you stopped making chairs!
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Knitting things together
With Product Service Systems, prototypes can also be used to design touch points, the internal structure of organisations, the value networks, and business models. ou rs
A typical design skill is making prototypes. These prototypes are no longer used to get a sense of the actual product to-be-designed. ore?
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