Cricket Club CC50 Web | Page 24

Yorkshire FOLLOW US ONLINE TWITTER.COM/CRICKETCLUBMAG “Multiflight is delighted to be the Official Private Aviation Partner and Sponsor of Yorkshire County Cricket Club,” said Multiflight Director Miles Beecham. “We are firm supporters of the Club which is a great Yorkshire institution. We have been partners of Yorkshire CCC for a number of years now. We get down to as many games as possible and also like to take clients and staff down to use the club’s hospitality. Yorkshire is a great club with fantastic facilities and does a lot with the community in the area. It’s great to support a club like Yorkshire CCC. From all of us here at Multiflight we would like to wish everyone associated with Yorkshire CCC all the very best this season.” Youth Women’s Cricket “Youth development has always been a major focus of the club. There are 5.4 million people in Yorkshire and cricket is deeply woven into the community here. We represent, I think, 12% of the sport recreationally in the country so there are a lot of players coming through. There is a clear pathway through for them into the senior section and we’re very proud of the number of players that have come through the system. That really helps with the identity of the club and young players have a lot of talent to look up to and can see that if they work hard they will get opportunities.” “All of our teams are very important to us and we’ve spent a lot of time to help the women’s game grow. The development teams are always performing well and the Diamond League squad that we’ve assembled this year is the strongest we’ve had and are targeting going all the way.” Headingley “We’ve just finished some considerable works on the ground and are really proud of the new stand that is now finished. It is an ever- evolving process as we always want to be one of the best grounds around. We are now looking to celebrate the completed works and are excited to showcase it. It is a ground for the whole community and is open 365 days a year so there are plenty of opportunities to benefit from what we have on offer.” Ambitions “On the playing side of things, I think we want to continue to be successful, playing a positive brand of winning cricket. Off the pitch, we want to become a sustainable business that is less reliant on international cricket and the lottery of the bidding process for the games we host here. We will do that by building our non-matchday business and utilising all the facilities in the new stand.” “My brother Ben Coad currently plays for Yorkshire CCC and with our new business we decided to support Ben by taking out a player sponsorship. We are in our first year of sponsoring Ben Coad and he wears our clothing during county games, some of the other players also support our brand by wearing our casual sportswear. We get down to as many games as we can and we are looking forward to watching a World Cup game hosted at Headingly. Having been a supporter of Yorkshire CCC for many years it’s great to get involved and we will be looking to take some of our staff and clients down to games to use the club’s great hospitality services. From all of us here at DAC Sports we would like to wish everyone associated with Yorkshire CCC all the very best and we are more than happy to keep supporting both Ben and the Club.” Dan Coad 24 Issue 50