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marketing |
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Marketing |
Grades 9, 10, 11, 12 |
1 Unit |
Prerequisite: None |
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This course is designed to help students develop basic knowledge, skills and attitudes that will prepare them to entire the field of marketing. This |
course focuses on the National Marketing Education Standards and the National Curriculum Framework and emphasis the foundations of business, |
management and entrepreneurship; economics; professional development; communication and interpersonal skills. Included in these foundations |
are concepts such as distribution, financing, selling, pricing, promotion, marketing-information management and product / service management. |
Skills in communication, mathematics and psychology are reinforced in this course. Marketing simulations, projects, teamwork and leadership |
activities provide many opportunities for application of instructional competencies. |
Hospitality and Tourism * Grades 10, 11, 12 1 Unit Prerequisite: Marketing, Sports and Entertainment Marketing I or Principal of Business In this course, students are introduced to the industry of travel, tourism and recreational marketing. Students acquire knowledge and skills on the impact of tourism, marketing strategies of the major hospitality and tourism segments, destinations and customer relations. Emphasis is on career development, customer relations, economics, hospitality and tourism, travel destinations and tourism promotion. Mathematics and social studies are reinforced. Work-based learning strategies appropriate for this course include cooperative education, entrepreneurship, internship, mentorship, school-based enterprise, service learning and job shadowing. Apprenticeship is not available at this time.
Entrepreneurship I Grades 10- 12 1 Unit Prerequisite: Marketing OR Personal Finance OR Principles of Business & Finance In this course, students evaluate the concepts of going into business for themselves and working for or operating a small business. Emphasis is on the exploration of feasible ideas of products / services, research procedures, business financing, marketing strategies and access to resources for starting a small business. Students develop components of a business plan and evaluate startup requirements. English language arts and social studies are reinforced. The Entrepreneurship I and II courses can help prepare students for the Assessment of Skills and Knowledge( A * S * K), http:// www. askinstitute. org /, credentials.
Sports & Entertainment Marketing I Grades 9, 10, 11, 12 1 Unit Prerequisite: None This course is designed for students interested in sports, entertainment and event marketing. Emphasis is placed on the following principles as they apply to the industry: branding, licensing and naming rights; business foundations; concessions and on-site merchandising; economic foundations; promotion; safety and security; and human relations. Work-based learning strategies appropriate for this course include paid / unpaid internships or school-based enterprises. Marketing simulations, projects and teamwork activities provide reinforcement for the instructional strategies.
Sports & Entertainment Marketing II Grades 9, 10, 11, 12 1 Unit Prerequisite: Sports and Entertainment Marketing I This course is designed for students interested in an advanced study of sports, entertainment and event marketing. Emphasis is placed on the following principles as they apply to the industry: business management, career development options, client relations, ethics, events management, facilities management, legal issues and contracts, promotions and sponsorships. Work-based learning strategies appropriate for this course include paid / unpaid internships or school-based enterprises. Marketing simulations, projects, teamwork and leadership activities provide opportunities for application of instructional competencies.
Honors Sports & Entertainment Marketing II Grades 9, 10, 11, 12 1 Unit Prerequisite: Sports and Entertainment Marketing I This course is designed for students interested in an advanced study of sports, entertainment and event marketing. Emphasis is placed on the following principles as they apply to the industry: business management, career development options, client relations, ethics, events management, facilities management, legal issues and contracts, promotions and sponsorships. Work-based learning strategies appropriate for this course include paid / unpaid internships or school-based enterprises. Marketing simulations, projects, teamwork and leadership activities provide opportunities for application of instructional competencies. Honors courses are more challenging than standard level courses in order to foster growth for advanced learners. Honors courses have more depth and scope of work required.
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