Q : What motivated you to choose pre-sale renovation for your recent listing instead of selling it as is ? A : The motivation was clear . My role is always to maximize my clients ’ profits . Selling “ as is ” would have resulted in a lower sale price . Working with REVIVE , a concierge service , allowed me to enhance the home ’ s appeal and profitability .
Q : What was your involvement in the renovation process ? A : I played a comprehensive role , working in collaboration with the seller , designers , and contractors to ensure that the new design honored the home ’ s historic character , which was crucial to the seller .
Q : Can you describe the challenges the home presented
before the renovations and the updates it required ?
A : The home had been largely unchanged for 30 years , magnified by the elements – ocean and intense sun exposure . It ’ s only when you start the actual work , like “ looking under the hood ,” that you discover the extent of the necessary updates . We managed to make the essential repairs and updates , staying close within our budget constraints .
Q : How did your renovation strategy enhance the home ’ s attractiveness to potential buyers ? A : In Laguna Beach , homes that are in good condition and aesthetically appealing tend to attract a larger pool of buyers , which can lead to a faster sale since buyers prefer homes that don ’ t
require immediate work .
Q : What aspect of this renovation process and your experience stands out as the most rewarding ? A : The most rewarding part is always the SUCCESS — attracting the right buyer and achieving a profitable sale for the seller .
Q : How does your approach to selling properties in Laguna Beach stand out ? A : I am hands-on and tackle many roles because I genuinely care . My dedication to my clients ’ best interests is driven by this deep sense of care . I pour my heart into my work , which I love deeply , ensuring that each property is not just sold , but matched with the right buyer to make a house a home .
Kelly can be reached at 949.310.3754 and at kellyperkins @ compass . com or scan the QR code below .