Creature Companion - Interzoo Special September 2019 | Page 4

Edited, Printed, Published & Owned by Linda Brady Hawke Published from L.B. Associates (Pvt) Ltd B-4/148C, Safdarjung Enclave New Delhi - 110029 Website: www.lbassociates.com Email: [email protected] Websites: www.creature-companions.in www.lbassociates.com Printed at JJ Imprints Pvt. Ltd. A-24, Sector-68, Noida 201301 GB Nagar UP, India Contributors Suraj Prabhu Divya Deepak Dr. (Mrs.) P Chaudhary Divya Puri Rajiv Sharma Srishti Bhatia Rashee Kuchroo Dr. Anton C. Desk Editor Priyanka Tanwar [email protected] Director Marketing & Content Binoy Sahee [email protected] Yash Malhotra [email protected] Mobile: [phone] [email protected] Design Atul Puri Sanjoy Kr. Sarkar DISCLAIMER: The views and opinions expressed in Creature Companion are solely those of the authors and do not necessarily reflect those of the editors or publisher. Although all efforts have be en made to ensure the complete accuracy of text, neither the editors nor publisher can accept responsibility for consequences arising from errors or omissions or any opinions or advice given. also find us on www.facebook.com/Creature.Companion www.facebook.com/IIPTF Publisher’s Note Dear Readers, We are glad to present you an upgraded and redesigned version of Creature Companion magazine, which we believe, will appeal to pet parents and business readers alike. The eleventh edition of India International Pet Trade Fair (IIPTF) concluded on August 25 with a phenomenal response from national and international exhibitors, business visitors and pet parents. This review edition covers major highlights of the B2B Exhibition, the 3rd Aquagic display, and the first edition of the Indian Pet Industry Dialogue (IPID) and the Indian Pet Industry Awards (IPIA). Also included was a Feline Convention by the Feline Club of India and seminars on Dog Breeding and Grooming. Some new segments are being introduced in this issue that would become regular features henceforth. The ‘News & Happenings’ section will cover all recent news in the Petcare Industry – from products launches to festive offers and store openings. Owning a pet is not just a privilege - it comes with great responsibility. Pet owners should never shy away from their basic duty of managing their pet’s behaviour. We are introducing the ‘Responsible Pet Ownership’ segment to address etiquette issues related to pets such as consideration for the environment, training your pet to understand obedience and the nuances of socialisation with pets. According to global research and data, India is the fastest growing petcare market in the world. This largely untapped market offers a bunch of opportunities to young entrepreneurs, business owners, and industry experts. We are starting a new segment – ‘Pawssion for Pets’ which will chronicle the journey of many Indian pet start-ups, narrated by the entrepreneurs who founded them. This section will focus on the pet industry as a lucrative career path and will provide practical advice on everything from development of the business idea to the IIPTF & Creature Companion strategies employed to stay ahead of competition. The Indian pet retail segment is witnessing unparalleled growth with the mushrooming of retail chains like DogMyCats, Heads Up For Tails, Just Dogs and Bonbeno and e-portals such as Chew Central, Dog Spot and Petsutra. With many new players entering the pet retail market and pet shops springing up every two kilometres in major metropolitan cities, it becomes indispensible for young entrepreneurs and pet shop owners to master the tricks of the trade in this dog-eat-dog world. With this agenda in mind, Creature Companion is introducing the ‘Pet Speciality Retail’ segment from the October issue to touch upon Retail Management basics from Visual Merchandising and Staff Training to increasing ROI and Shelf Management in pet shops. We hope that these new sections prove to be useful to our valuable patrons and readers. On our part, we will continue to provide you the best updates into pet care management and industry insights to keep you ahead of the rest. Happy Reading! Linda Brady Hawke