Creature Companion - Interzoo Special Interzoo Special 2018 | Page 4
Edited, Printed, Published & Owned by
Linda Brady Hawke
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Contributors
Mahesh Bendre
Sandeep Tiwari
Associate Editor
Sandra Branger
Marketing and Advertising
Binoy Sahee
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Yash Malhotra
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DISCLAIMER: The views and opinions expressed in
Creature Companion are solely those of the authors
and do not necessarily refl ect those of the editors
or publisher. Although all efforts have be en made
to ensure the complete accuracy of text, neither the
editors nor publisher can accept responsibility for
consequences arising from errors or omissions or
any opinions or advice given.
Publisher’s Note
The Interzoo Special
India has witnessed a double digit growth in its domestic pet industry in the
past few years. The trend of owning and keeping pets has now become a
norm in urban and semi-urban spaces across the country. The rapid pace of
urbanization, increasing pet ownership, a move towards companionship and
humanization of pets, alongside increased awareness about pet health have all
contributed to the growth and development of the pet industry in India.
The rate of development of this industry is being closely scrutinized by different
stakeholders, with the industry continually attracting new investors and
manufacturers who are bringing more business to this sector as they explore
new opportunities. The pet industry has greatly expanded in the last few years,
having branched out into various segments - veterinary clinics, pet boarding, pet
e-shops, hotels, etc.
The industry has also witnessed a great increase in its consumer base. The
hectic lifestyles led by individuals today have rendered most urban dwellers
handicapped for time, leading to stress and strain and little time for family and
sustained companionship. Most people have, thus, begun to adopt pets to avoid
being lonely; many newly married couples are also beginning to own pets. In
this regard, people are spending more time and money on pets than ever before.
All of the above factors have played a role in the rapid development of the
pet industry in India over the last two decades. The pet food market in India
mpound Annual Growth Rate
is expected to grow at a Compound
each Rs 43.5 trillion in 2017, up
(CAGR) of 19.2 percent to reach
from its previous value of Rs s 15.2 trillion in 2016.
ioneer within the pet food sector
Mars has been the leading pioneer
ently dominated the market with
and has, as a result, consistently
70% market share. They are followed by brands such as
ternational Pet Foods, Agro
PetSetGo, Drools, Bharat International
twako Farms (I) Pvt. Ltd.,
Food Industries Pvt. Ltd, Gitwako
and the IB Group which are also active in this sector.
We would like to conclude with the ‘Make in India’
n offers information on
initiative. This special edition
the growth and potential of the Indian pet industry,
erous investment
and throws light on the numerous
obal pet product
opportunities available to global
manufacturers and service providers
kill
in areas of knowledge and skill
s, and
sharing, imports and exports,
in
corporate partnerships within
ia
the Indian pet industry. India
is open for business!
Happy reading!
Linda Brady Hawke
4
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