Make in India
Make in India
TAKING ' MAKE IN INDIA ' TO THE NEXT LEVEL
By Sandra Branger
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Creature Companion | Interzoo Special 2018
India ’ s dynamic investment climate offers opportunities for growth in most , if not all , sectors . The Pet Industry alone is expected to earn estimated revenues of Rs 350 crore — pet food sales bringing in around Rs 250 crore , and grooming and healthcare , the remaining Rs 100 crore . Your Story quoting a recently published report by TechSci Research , India Pet Food Market Forecast & Opportunities 2019 , states that the Indian pet food market is projected to surpass $ 270 million by 2019 .
Another study by Euromonitor International , a London-based business intelligence company , states that the value of the Indian petcare market has more than doubled from Rs 538 crore in 2011 , to Rs 1,394 crore . A strong growth ( about 26 percent ) was seen between 2014 and 2015 , and this is expected to continue . Euromonitor International further adds that Indians spent Rs 19.8 billion on pet care last year — an advantageous aspect that Indian businessmen and entrepreneurs should acknowledge .
Until not so long ago , no one would have thought that the Indian pet-care market would become so huge . The main drivers of this sudden growth are rapid urbanization , increase in awareness about ‘ humanizing ’ pets , and pets becoming a style statement of pet owners .
Euromonitor International further adds that Indians spent Rs 19.8 billion on pet care last year
Of late , media ’ s positive portrayal of pets has also helped change public perception in the mass . The love and concern for animals being accepted as pets by Indians have given this sector an opportunity to come into its own .
Having a pet or three is ‘ stressbusting ’ at its best . Experts say , pet owners tend to have lower blood pressure , heart rate and heart-disease risk than those who don ’ t . It is suggested that these health benefits may come from the extra exercise , including playing and walking with the pet / s ; the stress relief that comes from laughter and play ; as well as from the unconditional love that most pets ( such as dogs and horses ) give . Scientists are now coming to believe that pet therapy can also help improve mental health , even for people with challenging disorders .
The market is open but some of us might