BobBee Navigates the Channels of Toy Fair ‘ 23
The newly established toy division of Griddly , Inc . sets sail with the launch of BobBee , an engineering marvel made of eco-friendly , safe materials with a social-emotional storyline .
The brainchild of Griddly president Reisa Schwartzman , BobBee is a sophisticated water toy that is three boats in one = Bob and Bee ... and BobBee .
The new water craft is the toy development of Schwartzman with contributions from the architects , engineers , designers and development team from The Cape Group , one of Vancouver ’ s top property development companies , plus Griddly ’ s University Research Project .
“ It was definitely a collaborative project and the toy took on that role in the embodiment of the product performance ,” Schwartzman said .
As the story goes , Bob is a steamboat with heavy load and strong capabilities , but with slow , steady movement . Bee is a smaller , agile , and quicker boat . Together ( literally fitting together two toys into one ), BobBee is strong and swift channeling vessel of fun .
“ We took the best of the best from all parties in the development of BobBee . From the silicone materials and buoyancy engineering to the best marketing color choices , child development social-emotional facial expressions , and play experts accessory additions , BobBee is one of the most sophisticated water toys invented , and is the lead product embodying the launch of the Griddly Kids division of Griddly , Inc .,” Schwartzman explained .
BobBee ’ s accessories include suction cup portholes , towing tail , and multiple storage compartments that all aid in the imaginative full of the new water toy .
“ BobBee can be played with in the bathtub , water table , sink , or on dry land . The toy is multipurpose , multi-gender , multi-age , multi-discipline , and multipliable fun ,” said Schwartzman . “ We can ’ t wait to sail BobBee into Toy Fair for everyone to see .”
The new Griddly Kids division separates from the board games and science + art activity kits of Griddly Games and adds a new category of fun new products from the company .
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