Creative Play Retailer June 2026 | Page 10

MakingaSplashatASTRA

GriddlyKids’ new BobBeewatertoysails intoTheAmericanSpecialtyToyRetailing Asocia�on( ASTRA) Marketplace and AcademyShowhailedasoneofthemost sophis�catedbathtoyscreated.
BobBee( MSRP $ 34.99forages9mos – 6 years) istheal-newwatertoythatisthree boatsinone = BobandBee. andBobBee. Thenewtoycra�isthebrainchildofReisa Schwartzman, PresidentofGriddly, with contribu�onsfrom theconstruc�onand engineeringteam ofTheCapeGroup, one ofVancouver’ stoppropertydevelopment companies.
Asthestorygoes, Bobisasteamboatwith heavyloadandstrongcapabili�es, butwith slow, steadymovement. Beeisasmaler, agile, andquickerboat, butwithlimited freightcapacity. Together
( fi�ngtogethertwotoysintoone), BobBee is a strong and swi� channelingveseloffun.
Thestoryandplaypa�ernof BobBeeembodiesS. T E. M.
( Science, Technology, EngineeringandMath) as welasM. E S. H.( Mental,
Emo�onalandSocialHealth) proper�esasBobandBeeeach havetheiruniquestrengths, but togethertheycanworkeffec�vely andefficiently. Demonstra�ng scienceproper�esofbouyancy, waterdisplacement, weightand volume, thepersonali�esofthe boatsalso embrace their differences, bothstrengthsand weakeneses, and prove that teamwork can help them and others.
BobBeeismadeof100 % foodgrade silicone and dishwashersafe. Its featuresarealsmoothedgesand include suc�on cup portholes, towing tail, and mul�ple storage compartmentsthatalaid in the imagina�ve fun ofthe new toy. BobBeecanbeplayedwithinthe bathtub, watertable, sinkorondry land.
Also, new thisyearfrom Griddly, is the ninth ingredient of the company’ s succesful S. T. E. A. M. brandedline, JUSTADD. Laterthis year, the company has“ s’ more” science + artfun with JUSTADD MARSHMALLOW( MSRP $ 29.95for ages8 +). Thisfluffynew product joinsotheringredientkits, JustAdd Soap, BakingSoda, Fruits & Veggies, Egg, Milk, Sun, Glue, andSugar.
TodiscovermoreaboutGriddlyKids,
TodiscovermoreaboutGriddlyKids, visitwww. griddlykids. ca

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