Creative Play Retailer July 2022 | Page 14

Celebrating 30 Years in 3D

In most fairy tales , frogs turn into princes . But why settle when you ’ re the King of 3D Puzzles ?
For 30 years , puzzlers the world over have been affectionately referring to the iconic WREBBIT3D puzzle as “ the one with the frog on the box .” It is a magical love affair that has become the stuff of legend , worthy of the fertile imagination of Paul E . Gallant , who once upon a time …
Paul E . Gallant invented the 3D puzzle in 1991 , sparking a whole new industry that did not exist before then , including , alas , imitations that have failed to match the flair and quality of WREBBIT3D puzzles .
In 2011 , animated by its trademark desire for innovation , the WREBBIT fable entered a new chapter , a bold rebrand that included presciently taking the company ’ s supply chain local to better serve its global community of distributors and retailers – a masterful stroke that ’ s been enabling WREBBIT to scale up production when demand warrants it and dependably ensure enough inventory to fill orders , while limiting overstock via just-in-time manufacturing .
Today , in addition to still being the only 3D “ jigsaw ” puzzle on the market , using actual puzzle pieces – crafted of foam , not plastic , and unlike flat-picture 3D puzzles , making 3D puzzles that are freestanding structures
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that elevate the puzzle-building experience to the most compelling , satisfying and challenging degree anywhere , WREBBIT3D puzzles now also boast an expansive library of digital support tools . Puzzlers can access videos on YouTube or by scanning the QR code at the back of the box for 360-degree views and how-to instructions to enhance the assembly of their new WREBBIT3D puzzle .
“ As we mark 30 years since we invented the first ever 3D puzzle , we ’ ve truly enjoyed the role specialty toy retailers have played in our long and wonderful fairy tale ,” says Jean Théberge , President of Wrebbit Puzzles Inc . “ We look forward to many more adventures together .”