When GIFFA, the premium plush brand of Goffa International Corp., began offering its exclusive collections of plush, the company committed to make and market a specialty, luxury plush that would elicit emotional connection.
“ We believe a plush gift should do more than look cute. It should feel personal and exceptional,” says Danny Song, CEO of Goffa.“ From the first touch, you should sense the quality, the care, and the intention. That’ s what we mean by luxury plush— heartfelt craftsmanship providing soft comfort and embraceable affection.”
Luxury In Every Fiber GIFFA’ s story begins with materials. Each design starts with fabrics sourced from the finest textile mills across the globe. However, rather than completely mass-producing its large plush overseas, GIFFA plush skins are selected and sewn by international artisans and then shipped to the U. S., where GIFFA’ s domestic team conducts the final fill and finishing process. By reducing overseas freight volume, the company saves substantially and can pass that savings to buyers.
With Its Success, The GIFFA Plush Families Expand:
In just a couple years, the first 4-page catalog is now a deluxe 60-page edition bursting with new designer plush. Several new collections join Giffa’ s awardwinning Mochi Puffs, Etta and Friends, Restie Besties, Cuddly Critters, Fluffy Friends, and the GIFFA Baby and Teddy Bear Families.
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