A prime example of its growing leadership in the category is ABetter Design Company’ s Cornhole Shootout— a 2025 Toy Association Outdoor Toy of the Year Finalist. The clever twist combining cornhole with basketball emerged as a favorite lawn game that has captured enthusiasm from families, backyard recreation play, and competitive gamers.
Now, the company looks to expand its spring and summer action with its next big splash hits: Splash Jam Bubble Tunnel and Aqua Sword.
Splash Jam Bubble Tunnel($ 19.99 for ages 4 +) is a multicolored, collapsible play tunnel has a battery-operated bubble machine and fan that flows bubbles through the tunnel and children crawl through it. The creative new tube is a fun way to play outside and promote movement and activity with the enjoyment of bubbles.
Meanwhile the new Splay Jam Aqua Sword($ 19.99 for ages 4 +) is a water toy that merges the thrill of swordplay with refreshing soaking action. Aqua Swords feature ergonomic grips, rapid-refill technology, and a smooth water-stream membrane line that leaves wet slashing evidence of fun water play duels.
Building a Better Way to Play“ At ABetter Design Company, our mission is to turn active imagination into real, physical play,” says David Beker, President of ABetter Design Company.“ We’ re passionate about designing products that don’ t just sit still. Our products inspire people to move, laugh, and make memories together. From concept to manufacturing to marketing, every step of what we do is about creating motion and smiles.”
With an eye for invention and a drive for design, ABetter Design Company continues to build a reputation as one of the most energetic and forward-thinking names in outdoor play— proving once again that a better design really does lead to better fun.
ABetter Design Company 63 Kirkland Road, Brighton, MA 02135 info @ abetterdesigncompany. com www. abetterdesigncompany. com
Media Contact: Greg Walsh, Walsh Public Relations 305 Knowlton St., Bridgeport, CT 06608 T: 203-292-6280; greg @ walshpr. com