Creating Profit Through Alliances - business models for collaboration E-book | Page 83

Alternatively, depending on the region, type of pipeline and specific requirements, the capacity could be offered to others, or not. Luc Meesters: “In case of a shared investment in an oil pipeline, the risk of having too little demand is slight. Refineries are built for periods of more than 30 Reciprocal hiring agreement years, and up to the present the demand for fuel has only continued to grow. In other industries, however, this may be different. The obligation to purchase a minimum capacity or paying a penalty if not meeting the nominated volumes, could then be a solution to keep the costs for each partner below a specified level.” The costs for the coordination of the planning processes is generally borne by the party that incurs the costs. A good example is offered by code sharing in the airline industry. This is an agreement by which two or more airlines include the same flight in their schedule. A seat can be purchased from one airline, though the route is actually operated by a partner airline under a different flight number or code. This offers greater access to cities through a given airline's network without having to operate extra flights, and makes connections simpler by allowing single bookings across multiple airlines. A reciprocal hiring agreement will mainly entail agreeing to tariffs for the deployment of personnel. These tariffs can vary from a cost-plus tariff (specific salary and equipment costs, plus a bit of overhead) to regular market-level tariffs. In most cases, the booking systems of the participating airlines are linked to ensure the availability of seats and to provide the right price information from the operating carrier to the marketing or selling carrier. There can be various mechanisms to determine the price for the seat that has to be paid to the operating carrier. At one end this can be part of the price for the total journey, equivalent to the number of miles travelled with each airline, or it can be a fixed amount. In most cases the conditions are reciprocal. IATA, the International Air Transport Association, has a clearing house to execute the billing and financial settlement of all these inter-airline sales transactions. 81