Creating Profit Through Alliances - business models for collaboration E-book | Page 79

In the event of a successful development, the revenue aspect becomes relevant. This revenue can be shared at two levels. First, intellectual property rights can be awarded to both partners. They are then free to commercialise these rights in whatever way they wish. This may involve arranging a sharing of the rights, or that each of the partners is fully entitled to the rights (see Chapter 5 for a further discussion). But in how far can the rights be reused for a similar kind of c