Creating Profit Through Alliances - business models for collaboration E-book | Page 25

excellent profits. On the other hand, even if a
company does not pursue a low price strategy, cost
advantages will hardly be rejected.

entering into an alliance. It is only as an overall
strategy that it will prove less sustainable and less
profitable than being relevant to your customer or
having a unique product.

Therefore, in the continuation of this book, creating
cost advantages will be treated as a valid reason for
Innovation and operations
leadership
High prices
New products
Special products
Operational efficiency

Leadership in broad quality and
sales
Promotion
Large sales organisation
Quality of service
Product width
Width of the target group

Cost efficiency
Efficiency through:
- new products
- low prices
- advertising

Table 2. Strategies as defined by Campbell-Hunt

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