Creating Profit Through Alliances - business models for collaboration E-book | Page 79

In the event of a successful development, the
revenue aspect becomes relevant. This revenue can
be shared at two levels. First, intellectual property
rights can be awarded to both partners. They are then
free to commercialise these rights in whatever way
they wish. This may involve arranging a sharing of
the rights, or that each of the partners is fully entitled
to the rights (see Chapter 5 for a further discussion).
But in how far can the rights be reused for a similar
kind of c