Creating Profit Through Alliances - business models for collaboration E-book

Contents Introduction 5 1. Competitive strategy reviewed 7 Differentiation leads to profit 8 Decide where to differentiate in the value network 10 Decide how to differentiate: generic strategies and their current validity 2. Alliances as strategy accelerator 24 What competences do you have? – and need? 24 Alliances versus other sourcing methods 27 The process of forging an alliance 29 Ten forms of alliances 34 3. Creation of value 36 Increasing relevance for your customer 36 Developing a unique product 44 Creating cost advantages 49 From normal value to top value 52 Value of participating in a network 59 4. Distribution of value 63 General 63 Distribution agreement 66 Franchising 70 Aligning propositions and referral 71 Collaborative offering 73 Co-branding 75 Joint R&D 76 Technology licensing 79 Shared investment 80 Reciprocal hiring agreement 81 Unusual supplier risk 82 5. T he formal agreement 83 Process 83 Contract or joint venture 84 Intellectual property 89 Four complicating factors 90 Termination of the alliance 95 Conclusions 97 Acknowledgements 98 Literature 99 4 15

Creating Profit Through Alliances - business models for collaboration E-book | Page 6