Bringing the Party to the Fashion Show
What do you get when you
combine high-energy music with
body paint, black lights and
beautiful models? One hell of a
party. Glamour & Glow is here to
change the perception of fashion
shows for good. So long are the
notions of sitting around and
acting annoyingly classy as
models strut down the runway in
next season's "in" fashion.
Glamour & Glow keeps the
energy high with models dancing
on stage in glowing body paint,
all under extravagant lighting to
really bring the artwork, and your
senses, to life. You've got your
glowing drink and the DJ is
maddening the venue with highenergy music, sending shock
waves of energy through your
body. It's an experience where
you see things in a different light
— literally and figuratively.
Glamour & Glow:
Behind the Scenes
Dave Soko, the man bringing you
Glamour & Glow, started his
professional career in the finance
and banking industry but has
since gone rogue. After
volunteering at events like
fashion shows and huge weekend
club parties, Soko founded his
own event production company, a
body paint and fashion party that
has become Glamour & Glow.
“It's an experience
where you see things
in a different light
literally and
figuratively.”
After a production of shows
running up and down the East
Coast, Glamour & Glow is now
breaking into the big leagues with
two yearly shows in the world's
entertainment capital — Las
Vegas. Each show is totally
unique to the city that it's in,
changing things up with new
local models along with a unique
theme. If it were to be described
to those who have never seen a
Glamour & Glow show, Soko
says, "It's the Victoria's Secret
Fashion Show meets Cirque De
Soleil."
Of course, a show slated for
Vegas didn't come without its fair
share of struggles. "It was a real
challenge coordinating the
lighting to react with the artwork
the way we wanted. A lot of our
effort was also spent on getting
our name out there via promotion
and marketing," says Soko. Many
times he contemplated throwing
in the towel, but his perseverance
and belief in his vision kept the
idea alive.
So then, what do we need to
understand about starting a
successful business? Soko
describes what it’s like starting
his own venture,
“It’s a lot of
sacrifice, consistent
action and truly
believing in what
you're doing.You
have to surround
yourself with a great
team, fail a lot and
learn from it.”
As Glamour & Glow continues to
grow, so does a world of
opportunities. Soko is currently in
talks with event managers for
South by Southwest and
Coachella, two of the largest
music festivals in the U.S.
TrueTV has also requested to
feature Glamour & Glow on a
future show.
To those who may hear more in
the coming months, it may seem
out of nowhere, but for Dave
Soko and Glamour & Glow, it's
something that has been in the
works since 2008. It's a true
testament to the fact that a vision
combined with consistent action
can get you anywhere.