They have grown a side project with real purpose
into a widely recognized podcast that’s not just
increasing local attendance, it’s gaining momentum.
Startup to Startup:
The Journey Continues
S
tartups fail and they fail often. Over 90% do,
actually, but you never think yours will be one
of them. That’s wishful thinking, given all the
talent and competition today. Perhaps in our quest to
reach the top, getting distracted by the shiny lights of
success makes us ignore the things that cause us to
stumble backwards.
Dylan Jorgensen and Jacqueline Jensen have more
than one story. They took their Ticket Cake
headquarters and turned it into a place where the
community could talk about the news and events that
mattered most to them. They call it the Downtown
Podcast, and more than news headlines, it offers them
a chance to step back from their typical day-to-day
hustle and experience the progress of an entire
entrepreneur community in the heart of downtown
Las Vegas.
“When we arrived in Vegas, we were
focused on getting money for our
company. But the weird part was
that they didn’t ask us about return
on investment. They were more
interested in return on collisions
and what we could do for the
community. Nothing was planned,
but that was the beginning. That got
us thinking on that path.”
The podcast has since recorded over 80 episodes with
14 volunteers behind the scenes. They’ve had such
guests as Matt Mellenweg, co-founder of Wordpress;
Tony Hsieh, CEO of Zappos; Amy Jo Martin of
Digital Royalty, and many more. Over 100 people
have connected with the downtown Vegas
community through Jorgensen outside of the
Downtown Podcast, many have even relocated to
Vegas either because of Jorgensen or something that
was introduced to them via the podcast.
Today, they hope to continue improving the quality of
their production with better content and bigger
guests. Always learning, Jorgensen and his team are
embracing growth, while remaining dedicated to
being a show for the community and evolving with it.
As the next era takes shape and downtown Las Vegas
becomes synonymous with more than just
entrepreneurship, I imagine that’s where we will find
the Downtown Podcast.
Creating Genius Magazine | Page 15