*
insight
J
ennifer
Taler
is
Managing
Partner
of
S:tch
Factory,
a
crea:ve
educa:on
center
founded
in
2012
to
help
accelerate
the
success
of
emerging
fashion
designers
by
offering
affordable,
professional
studio
space.
It
was
influenced
by
the
tech
co-‐working
movement
to
create
a
space
for
designers
who
are
inspired
to
co-‐create
with
one
another.
She
has
some
:ps
for
these
fashion
entrepreneurs:
•
•
•
Take Branding Seriously.
It
is
so
important
to
really
spend
:me
understanding
your
brand
and
presen:ng
it
in
a
way
you
want
it
to
be
portrayed.
It’s
crucial
to
building
a
lifestyle
brand
and
aUrac:ng
customers
that
understand
who
you
are.
Your
branding
is
the
"thread"
to
customers
who
want
to
take
a
chance
on
your
brand.
Start Smart.
Know
your
strengths
and
weaknesses,
where
to
spend
your
:me
and
energy,
and
where
to
outsource
or
bring
in
support.
This
is
a
tough
aspect
of
star:ng
a
business
but
it's
an
important
lesson
on
how
to
work
smarter
and
not
drive
yourself
into
debt.
Have Fun.
If
you
aren't
having
fun
and
loving
what
you
are
doing,
then
stop!
In
the
end,
all
of
the
hardships
you
face
are
worth
it.
Those
hardships
turn
into
rewards
once
you
get
over
the
hurdles
and
are
able
to
grow
from
the
experience.
• Education is priceless.
Educa:on
is
something
no
one
can
take
away
from
you.
It
helps
crea:ve
minds
visually
see
things
and
map
things
out
in
a
way
that
the
brain
can
understand.
There
is
no
right
or
wrong
way.
It's
important
to
educate
yourself
on
new
techniques
and
ideas
that
will
help
you
grow.