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spotlight
“Monster was
Beats. Beats was a
licensed name.
Monster was the
business side.
Originally, it was
Monster Beats. It
later became
Beats by Dre.”
u
r e
before. In the early days before
Beats, you needed an amplifier
and expensive equipment to
enhance your audio. With our new
headphones, all you need to do is
plug them in and let the sound
blow you away.
CG: What do you call these new
Monster headphones?
Noel: They are called the Monster
DNA Pro 2.0 and they are
CG: MP3s and smart phones
are mainstream ways to listen to
music these days. How are
Monster headphones designed
for these devices?
Noel: Monster headphones are
optimized for MP3 and the sound
is incredible. A lot of people say
music on MP3s sound bad, but
you’re actually listening to the
music with bad headphones. MP3s
have low output so when you put
on other high end headphones you
get low sound quality because the
lack of power in the MP3. With
Pure Monster Sound, you’re not
dependent on the MP3 power
because we’ve engineered our
headphones to enhance the output
and maximize sound quality.
That’s the real genius of all
Monster products and our
headphones are prime example.
“A lot of people
say music on
MP3s sounds bad,
but you’re
actually listening
to the music with
bad headphones.”
CG: How is Monster taking
back what’s rightfully yours?
Noel: First there is the litigation.
Then, on the business side, we are
focused
on
bringing
high
performance products to market.
In terms of quality, you can
definitely tell that five years have
passed since designing the original
Monster Beats (Beats by Dre)
headphones. Now we hav