Creating Genius Magazine Summer Issue | Page 19

CEO Sergey Petrossov, Jet Smarter Industry: Private Air Travel “The jet charter industry has been outdated and inconvenient for a very long time. It’s about time it was disrupted with a quality service to compete with the commercial airline experience. Consumers want ease of booking flights online, but trust from an initial client base in this industry is extremely difficult. At JetSmarter, we simplified the booking process, provided free and discounted flights to regular travelers and consumers, and have grown the company globally. We are Uber for the private air travel industry.” CEO Bill McKendry, DOMOREGOOD Industry: Non-profit Branding & Advertising “Business leaders often invest in nonprofits, but they often give their money with strings attached. Go to the most successful people in your community and ask them to seed your next campaign or program for three years. And then tell them you’ll never ask them for their money again because after three years you need to be self-sustaining. These people like hearing that the non-profits will never ask for money again, but I guarantee they will choose to give you money after three years anyways. Success always motivates to give more.” Summer Issue | cre a t in g e ni u s | 19