Creating a Brand for a New Business Guide to Creating a Brand for a New Business | Page 3

Introduction
Branding plays a key role in the development of every
successful business.
Your new business has the advantage that it is starting with
a clean slate and, therefore, has no ‘baggage’. In addition,
you are also doing much of the groundwork required to create
a brand (naming the business, creating a logo, planning and
setting goals, etc.).
Consequently, this is not only the most critical time to get it
right, it is also your best opportunity to create a strong brand
that will support your business for many years to come.

Let’s Get Started
To help you understand the basics of branding your new
business, we have created a set of questions designed to
help you think about the foundations of your new business
and, therefore, your brand.
Take time to consider your answers carefully. If you have
difficulty answering any of the questions, that may be
highlighting an area that you have not considered – don’t
ignore it – spending time working through it now will help
you to reap the benefits in the future.