Intro
Time spent in the outdoors has increased monumentally over the last year . The pandemic has indeed changed the way of life across the world – and continues to do so . At Craft we build our collections around this change , launching several outdoor-driven news and updates .
We have for example upgraded and amplified the Gravel and Offroad collections within the Bike category . The entire Nordic Ski range has been restructured in the same manner as our other categories , meaning our offer is now based on the needs and demands of specific skier types . And Trainingwear has been enriched with the sport-specific HiT concept , which will make this broad category stand on its own .
Furthermore , the increased interest in Outdoor sports has generated a greater demand for items with visibility attributes , a fact we have embraced to expand our range of Lumen products .
“ For world champions and everyday heroes ” now corresponds more than ever with our fantastic brand .
Welcome to Craft AW22 !