Sustainability
We truly believe that acting as a responsible business – fully committed to sustainability and human rights –
will contribute to lasting success.
Our sustainability work and processes are implemented in close collaboration with Craft’s parent the New Wave
Group (NWG). While Craft has the full responsibility for the product range, we share a number of important and
crucial functions with the NWG on a daily basis, such as factory audits and shipping routines.
In addition, through NWG we are a member of several programs, initiatives and collaborations aimed at improving
sustainability and workers’ rights.
For more information about our sustainability initiatives and CSR policies, please read New Wave Group’s latest Sustainability Report.
Crafting eco-friendly concepts
During the last seasons, Craft has launched several eco-friendly products and collections. All our cotton-based
products, for example, have been replaced by items made of organic cotton fabrics. Furthermore, recycled polyester
is used in almost all our categories and the sustainable dyeing process Solution Dye is an integral part of the eco-
friendly Essence range.
While we have implemented a number of sustainable initiatives on a product level during the last seasons, our ambi-
tion for the future is even higher. Within the coming years our goal is to take full responsibility for the entire value
chain. In a few years, all Craft garments will be fully or partially made of sustainable fabrics. In addition, all elements
of the labels, hangtags and packaging will be made of recycled, recyclable and/or bio-degradable materials.
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We create the best products for our users,
while minimizing our environmental impact.
We are committed to steadily increasing
the use of more sustainable materials in our
manufacturing process and products. At the
same time, we are driven by a sustainable
mindset in the entire design process – devel-
oping high quality products that don’t need to
be replaced as often and that come in classic,
timeless colorways with a long lifecycle.