Craft Corporate Spring/Summer 2025 | Page 166

Information | SUSTAINABILITY
CRAFT CIRCLE

running in circles is the only way forward .

Craft Circle is our sustainability initiative . It is an integral thread that runs through everything we do , from design to delivery and beyond . Its purpose is simple : to promote conscious choices that minimize the environmental impact of our products .
Our initiative is aligned with six of the United Nations ’ Sustainable Development Goals ( SDGs ) from the 2030 Agenda , selected for their relevance to our business and where we can make the greatest impact . These six goals guide how we design , produce , and distribute our products , how we extend their lifecycle through circular solutions , and how we collaborate with partners and organizations for a more sustainable future . The goals have inspired us as a company and a brand to set our own ambitious climate targets for the future .
By 2030 , our aim is to reduce carbon emissions from our total operations by 50 % compared to our base year of 2021 . To achieve this , one key step is ensuring all Craft products are made from more preferred materials ( e . g ., recycled materials ) and using more sustainable production methods . Currently , 75 % of our products are fully or partially made from more preferred fibers .

Craft Circle

You don ’ t just buy a Craft product – you invest in it We design for the long run for one simple reason : the longer a product serves its purpose , the lower its environmental impact .
For us , this means creating functional and innovative products that serve a clear purpose , made from durable , sustainable materials , and manufactured to high-quality standards to ensure extended use and recyclability . As part of this process , we ’ ve developed our Craft design principles .
Want to know more about our sustainability initiative ? Learn more at craftofscandinavia . se / en / about-us / sustainability
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