Craft Corporate Catalogue 2021 ENG - Page 153


We truly believe that acting as a responsible business – fully committed to sustainability and human rights – will contribute to lasting success .
Our sustainability work and processes are implemented in close collaboration with Craft ’ s parent the New Wave Group ( NWG ). While Craft has the full responsibility for the product range , we share a number of important and crucial functions with the NWG on a daily basis , such as factory audits and shipping routines .
In addition , through NWG we are a member of several programs , initiatives and collaborations aimed at improving sustainability and workers ’ rights .
For more information about our sustainability initiatives and CSR policies , please read New Wave Group ’ s latest Sustainability Report .

Crafting eco-friendly concepts

During the last years , Craft has launched several environmentally friendly products and collections . Almost all collections today contain products made from recycled polyester .
While we have implemented a number of sustainable initiatives on a product level during the last seasons , our ambition for the future is even higher . Within the coming years our goal is to take full responsibility for the entire value chain . In a few years , all Craft garments will be fully or partially made of sustainable fabrics . In addition , all elements of the labels , hangtags and packaging will be made of recycled , recyclable and / or bio-degradable materials .
Raw materials

Good design

Reuse & recycling
Design & product development
We create the best products for our users , while minimizing our environmental impact . We are committed to steadily increasing the use of more sustainable materials in our manufacturing process and products . At the same time , we are driven by a sustainable mindset in the entire design process – developing high quality products that don ’ t need to be replaced as often and that come in classic , timeless colorways with a long lifecycle .