Information | SUSTAINABILITY
CRAFT CIRCLE
running in circles is the only way forward .
Circle is our sustainability initiative . It is an integral thread that runs through everything we do , from design to delivery and beyond . Its purpose is simple : To encourage conscious choices that minimize the environmental impact of our products .
Our sustainability initiative is connected to four of the Global Goals in United Nation ’ s agenda 2030 , chosen for their relevance to our business and our chance to contribute toward them . These four goals guide how we design , produce and distribute our products , how we extend the product lifecycle through circular options and how we collaborate with partners and organizations for a more sustainable tomorrow . The goals have inspired us , as a company and a brand , to set our own ambitious climate goals for the future .
By 2030 , our goal is to reduce carbon emissions from our total operations by 50 % from the base year of 2021 . To achieve this , one step is for all Craft products to be fully made from more preferred materials ( recycled materials , e . g .) and more sustainable production methods . Currently , 68 % of our products are partially made from more preferred fibers .
In addition , most of our packaging are made from more preferred materials such as recycled plastic and FSC ® -certified paper . We are also working to find ways of reducing unnecessary packaging materials .
Craft Circle
In terms of shipping , we have set a goal to reduce our emissions from air freight as of 2025 .
Design for the long run . To us , this means creating functional and innovative products that are developed for a clear purpose , made from durable and sustainable materials , and manufactured according to a high-quality standard to facilitate extended use and recycling . Part of this process has been to develop our Craft design principles and the Lifetime Guarantee program for our baselayers .
To protect our shared arena , we also collaborate with organizations such as RISE Chemical Group to ensure that no prohibited chemicals are used during production .
Want to know more about our sustainability initiative ? Learn more at craftsportswear . com / circle .
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